Crocs Korea is looking for a Digital Marketing Specialist to drive growth across paid, affiliate, and owned media channels. This role will manage digital campaigns, analyze performance, and support cross-functional initiatives to boost traffic, engagement, and revenue. Ideal for a hands-on marketer eager to make an impact in a fast-paced eCommerce environment.

What You'll Do

Paid & Affiliate Media

Execute paid campaigns (Search, Retargeting, Social, Display) with agency support
Manage affiliate programs (promotions, coupons, cashback)
Explore and test new media channels

Owned Media & CRM

Manage digital touchpoints (Email, Kakao, App) to drive retention
Align content and messaging with brand and business goals
Use segmentation and personalization to grow reach and loyalty

Analytics & Optimization

Track KPIs (revenue, ROAS, CTR, CVR), generate insights
Recommend actions to improve campaign performance

Commercial & Technical Initiatives

Support eCommerce traffic and conversion efforts
Collaborate on technical projects to enhance marketing infrastructure

Operational Support

Coordinate POs, PRs, and budget tracking with Finance
Ensure timely execution of marketing activities

What You'll Bring to the Table

Education

Bachelor’s degree

Experience

3–6 years in digital marketing, ideally in FMCG, fashion, or eCommerce
Proven experience managing performance media and driving results
Technical project experience a plus

Skills & Competencies

Strong grasp of digital funnels and performance metrics
Able to juggle multiple campaigns with precision
Analytical, data-savvy, and insight-driven
Proficient in tools like Google Analytics or Adobe Analytics
Collaborative communicator with a proactive mindset

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other protected classification.

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

Job Category: Corporate

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