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Web Analyst - job post

COS
3.7 out of 5
서울
정규직
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Company Description


Are you looking for a company that pushes the boundaries and creates a community inclusive of everyone? A shared vision beyond only us?

If you answered yes, why not join us? This could be your first step towards a new and exciting career at COS! We are now looking for a Web analyst (Digital Experience Specialist) to join our E-commerce team on a full time Permanent contract.

You contribute to digital profitable growth in your sales market, playing a critical role in securing the end to-end digital experience of our customers that drives brand perception, sales growth, and profitability. You are responsible for the end-to-end experience of our owned digital transactional channels (.com and mobile wen), driving daily planning and securing execution of a seamless customer journey across the full-funnel, from start page to final receipt. Based on an understanding of daily performance and customer behaviour, you proactively identify and drive tests to positively impact conversion, improve profit, and increase fashion brand perception. You work as a counterpart to our global digital value streams to ensure value capture through implementation of new capabilities.


Job Description


Digital commercial customer planning

  • Translate regional customer commercial plan into daily site activity plan that delivers strong commercial performance in line with brand direction.
  • Secures overall digital customer experience day-to-day including content publishing and segmentation for homepage, navigation, and all site communication in coordination with Digital Experience Manager, Digital Marketing Manager and Ecom merchandisers
  • Proactively identify in-season reactive activities to drive further digital growth based on customer insights and trends.
  • Incorporate digital advantages and perspectives into planning and follow up to continually optimize overall performance


Digital experience optimization

  • Secure full funnel optimization of the holistic digital customer experience on .com & mobile web.
  • Achieve sales and CX goals by creating the best shopping experience through content update, category optimization, and visual merchandising while always adhering to COS standards for quality.
  • Conduct analysis and utilize insight from data such as sales performance, web analytics, user behavioural insights, heatmapping, and A/B testing to generate hypothesis and identify actions to improve digital sales, profit, brand perception, and customer lifetime value.
  • Produce regular report to overview customer behaviour and CX actions
  • Collaborate with Website Specialist to plan, ideate A/B tests and actions available to the ecommerce team (e.g., content relevancy, optimization of landing pages, and other conversion points), in line with our CX strategy and brand direction.
  • Review results and conclusions of tests and actions and share learnings with regional teams and global functions to continually refine our understanding of ‘what good looks like’.Identify, size, and formalize towards global function opportunities for improvement in the digital customer journey and conversion funnel, from traffic acquisition to conversion and retention, to inform our digital development roadmap.

Qualifications


Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.

In addition to our values for this role we are also looking for:

  • You have a strong e-commerce background and previous experiences and proven track record driving digital commercial growth via conversion rate optimization. (preferred over 4 years in e-commerce)
  • You have a good understanding of how to optimize the digital customer experience for overall profitable growth, short and long-term.
  • You are data driven, with strong analytical capabilities and ability to synthesize data into insights and tangible actions.
  • You are customer centric in your approach and have an ability to translate visions, directions and frameworks into specific actions and improvements.
  • You are structured and well ad versed in planning, presenting, and communication.
  • You act as an informal leader in how you drive your work, you get your message across and inspire others.
  • You have business communication in English.

Additional Information


This is a full time permanent contract based at our Area Office in Seoul, Korea

Benefits

We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to this permanent based colleagues also receive

  • Employee Discount within H&M group
  • Celebration of Long Service Award
  • HIP - H&M Incentive Program for Long service employee
  • Childcare / Family Care Leave
  • Health checkup
  • Wellness benefit
  • Paid leave / Sick leave
  • Volunteer benefit
  • Hybrid working (2 days - working at home)

Inclusion & Diversity

At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.

Company Description

About COS: Since our launch in 2007 we have opened stores and sell online in over 40 countries worldwide. Our collection offers elevated essentials, iconic pieces and innovative design. The creative soul of the brand is visualised through our storytelling, seasonal runway shows and connect with contemporary culture to create an experience beyond the expected. From the beginning, our design ethos has always put lasting style, quality and sustainability first. Today 92% of the materials in our collection are more sustainably sourced.

In this role you will be able to take advantage of a hybrid working arrangement. You will have the flexibility to work both remotely and, from the office. While remote working is an integral part of our part of our offer, approx. 3 days per week office presence will be required to foster strong collaborations and team work.

Ready to apply? Click on the I’M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.

Please note this position is offered on a local contract, therefore you should have the legal right to work in the Korea before applying. Other candidates are welcome to register their interest and we will keep you in mind for future opportunities.

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