perfetti van melle 관련 취업정보

JOB RESPONSIBILITIES

Brand Management

· Responsible for ensuring the effective support to planning and implementation for all consumer and trade marketing initiatives

· Monitor, analyze and evaluate brand performance. Evaluate and implement inputs and initiatives to enhance sales and market share

· Track and review campaign performance to ensure KPI deliveries and learnings/improvements

· Work closely with Group Marketing for local brand alignment and strategies

· Work closely with Distributor to ensure trade program optimization and brand consistency

· Work closely with shipment team on shipment forecast and delivery

Communication

· Work closely with local agencies to develop content and/or adapt global content that will drive engagement enhance brand and drive local engagement with consumers

· Lead Brand Media Planning with agency to ensure investment efficiency on strategic target

· Own and manage Media budget

New Product Development

· Constantly review Perfetti Van Melle international and regional portfolio and trends in confectionery to identify and recommend new products, packs and flavors for launch

· Coordinate development of new products with the Corporate & Regional Marketing & R&D teams &Distributors

· Coordinate development of packaging with Selection and the Corporate marketing team

· Own and lead NPD discussion during key business meetings

· Plan and implement launch-related marketing and trade activities

Consumer/Business Analysis

· Continuously monitor and review consumer trends in the market for new insights and opportunities

· Regularly track competitive brand communications and NPDs to understand trends in the category and implications to company strategies

· Work with distributors to track and review competitors’ trade programs and implications to PVM brands

Commercial

· Guide and review distributor Trade Investment to drive efficiency and ROI

· Lead Brand Pack Price Strategy to drive revenue and profitability

Business Acumen

· Evaluate NPD product/pack/price as well as profitability that will drive the most benefit for the business

Job Type: Full-time

Pay: 80,500,000원 - 90,500,000원 per year

Application Question(s):

• How much will be your desired salary range?