Digital Manager 관련 취업정보

If you were the Digital Marketing Manager now, here are some of the core activities you would be doing:

Social Media & Content Strategy

• Own Korea’s social media and digital content ecosystem (Kakao, Naver, Instagram etc.) and build strategy translating Global and APAC direction into locally relevant storytelling
• Lead the integrated social and digital content calendar across brand campaigns, product launches, athletes and ambassadors, community, retail, and key cultural moments
• Identify emerging social trends, formats, platforms, and audience behaviors to strengthen brand relevance and engagement in Korea
• Oversee content development from briefing and production through publishing, ensuring strong brand voice and creative quality

Community, Creators & Partnerships

• Build meaningful digital engagement through community management, social listening, and culturally relevant conversations.
• Partner with the Community team to translate athlete, ambassador, and grassroots initiatives into compelling digital storytelling.
• Identify and manage relevant creators and digital partners, overseeing briefs, deliverables, usage requirements, content quality, and performance.

Paid Media & Campaign Activation

• Lead upper- and mid-funnel digital activation, building awareness, consideration, engagement, and qualified traffic through paid social and selected digital channels.
• Partner with the eCommerce team to connect upper- and mid-funnel activity with lower-funnel priorities, ensuring a cohesive customer journey from brand storytelling through to conversion.
• Work with media agencies to develop and optimize audience, channel, creative, and investment strategies aligned with campaign and business objectives.
• Connect organic and paid strategies by identifying strong content for amplification and applying learnings across channels.
• Monitor campaign performance and budget pacing, providing recommendations to improve effectiveness and investment

Performance & Insights

• Define and track KPIs across social, content, creators, and paid media, using platform analytics, GA4, and agency reporting
• Translate performance, audience behavior, and social listening into clear insights and actions for future content and campaigns
• Share Korea digital and audience insights with APAC and Global teams to help inform broader planning

Cross-Functional & Agency Management

• Partner with Brand, Community, PR, eCommerce, Retail, CRM, and merchandising to deliver integrated digital plans
• Manage social, content, creative, and media agency partners, ensuring clear briefs, timelines, budgets, and quality of execution
• Support key Korea marketing moments including seasonal campaigns, product launches, new store openings, community activations, and retail experiences

Here are some of the things you could be working on in the future:

• Build a distinctive social presence that strengthens Arc’teryx Korea’s connection with mountain, outdoor, and culturally relevant communities
• Develop a scalable local content engine that complements Global storytelling with authentic Korea-created stories
• Strengthen the integration of organic social, paid media, and eCommerce insights across the customer journey
• Test emerging platforms, content formats, technologies, and digital partnerships relevant to Korea

Are you our next Digital Marketing Manager?

• 5+ years of experience in social media, content marketing, digital marketing, or integrated marketing within a consumer brand or agency environment
• Demonstrated experience developing and executing integrated social media and digital content strategies
• Strong understanding of Korea’s social and digital landscape, consumer behaviors, and locally relevant platforms
• Experience managing content calendars, campaign localization, content production, publishing, and community engagement
• Strong creative judgment across storytelling, copy, photography, video, and short-form content
• Experience working with creators, influencers, athletes, ambassadors, or other external partners
• Experience briefing and managing creative, content, social, production, and media agencies
• Working knowledge of paid social and digital media, including audience strategy, campaign objectives, creative testing, budget pacing, optimization, and measurement
• Experience using social analytics, social listening, GA4, and agency reporting to turn data into actionable insights
• Excellent Korean-language writing, editing, presentation, and communication skills, with strong sensitivity to cultural nuance and tone of voice
• Business-level English, with the confidence to collaborate regularly with APAC and Global stakeholders
• Strong project-management and stakeholder-management skills, with the ability to prioritize multiple campaigns in a dynamic environment
• Proficiency in Microsoft Word, Excel, and PowerPoint
• Ability to occasionally work outside standard business hours to support launches, events, or community activations.